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Post #40 – My CSLTM Spotlight Interview of, the visionary, Frolic Mills BOSL’s CEO

January 27, 2011

Recently I was honored by being asked to do a series of VIP Spotlight interviews for Ricoracer Flux’s blog, Confessions of a SL Top Model. The first of the series was with Frolic Mills, BOSL’s CEO


The Helen Baxton Portrait

Frolic Mills has one of SL®’s most recognizable avatars. He enjoys a reputation as one of SL’s Renaissance businessmen. He’s a serial entrepreneur, the successful business owner of a media powerhouse, a fashionista, a comedian, a writer, a producer/director/builder, a philanthropist, these are all words that apply to the “Fashion Jesus”.

With the Miss, and Mr., Virtual World Pageants, publishing Best of SL Magazine and BOSL Radio, the Metaverse TV shows, the sims, the malls, hotel and country club, Mr. Mills is a busy, busy man. Frolic and I first discussed this project when he was thoroughly wrapped up with 2010’s Miss Virtual World and we, mutually, agreed to wait until after the New Year. I admit to agonizing over a bit over this interview after telling Rico I’d be happy to do it, because doing something fresh about “Frolito” is tough since he’s been chronicled so often. I tried my best here to hit on some new, and unique, topics with him…………

When I finally manage to catch up with Frolic after the New Year’s holiday, I’m seriously hoping he’s had time to fully decompress from the crush of events that culminated in December with the crowning of Serene Faith as Miss Virtual World 2011 and that seems like a good place to start things off……………. We sat together in my Tres Beau office and got right down to it. ( I took some pics during our chat and made the mistake of giving all of those to Rico to pick from. I didn’t do any post-processing on any of those and there was an insider joke in there too. If you want to see those you can at: http://csltm.wordpress.com/2011/01/22/csltm-vip-spotlight-frolic-mills-by-nave-fall/

We begin……………………..

NAVE:

So, Frolic, with Serene Faith crowned as Miss Virtual World 2011, it’s time for you and your staff to regroup a bit, but I’m curious: what do you have in mind for BOSL in 2012? Are you going to continue working all the time, or is it simply that for you your work is such fun it doesn’t seem like work?

FROLIC:
Hello Nave.  I must admit there is passion, and fun, in everything I do. As with any business, or project, there is a great deal of time-consuming planning and lots of hard work. I am responsible to people: BOSL’s clients and  staff and our group’s user community and I always keep that in mind. My days are filled with purpose and great energy. I thank god everyday for having a job I love to do as much as this I love doing this one. No plans as of yet about 2012 … but I am sure they will come to me in due course.

NAVE:
For those not familiar with you, and your background, could you give us a short bio history of your time in SL?

FROLIC:
I started in 2007 on a 2048 sq m lot that I paid for by DJing at different clubs. Back then, it was really hard for me to find places where I wanted to shop or visit. That’s how the idea of making THE BEST OF SL Magazine coalesced. I just wanted to inform others of the great places I ran into accidentally. BOSL magazine is the fundamental pillar of everything I do. The model agency, the malls, the pageants and radio, etc came up as a consequence of publishing the magazine.

NAVE:
I see. That should inspire some people out there who are thinking about creating empires of their own, but how about your typical day-to-day role at BOSL? Give us a glimpse into that. Is there ever a typical day for you?

The Eshi Otawara Painting

FROLIC:
My role is always the same. I direct a great orchestra! We play many different kinds of music at BOSL as you well know. I couldn’t do my job without the Umberto Gianos, Patch Thibauds, Persia Bravins, Giela Delpasos, Kay Faireys, Editorial Claritys, Viola Rookswoods, and a legion of SL’s designers, posemakers, photographers, stylists and so many others who pitch in when I get jammed into a corner. Even you help me out from time to time.

NAVE:
I think a lot of people want BOSL to succeed and pitch in freely when they see something that needs doing…………….. but let’s go off on a tangent here. If you ran Linden Lab®, what would you fix first: more groups (that’s about to be increased and may have by the time this is posted), less lag, better search engine, an easier to use LL viewer product?

FROLIC:
I would make SL more fun for residents who live here. I would close the gap between users and management and get Linden Lab staff involved with the user community’s fun activities. I believe the only thing wrong with Linden Lab is their apathy towards users. I have big hopes in the new SL CEO. He DOES understand that a virtual grid MUST be fun for all for it to be able to grow. We’ll just have to wait and see.

NAVE:
A few anonymous people seem to accuse you of lacking integrity. I know from our interactions that you’re straight as a laser beam but please tell us your personal definition of integrity in business?

FROLIC:
Integrity is just the ability to perceive the truth. There is no other integrity. I like the way Spencer Johnson explains it: “Integrity is telling myself the truth. And honesty is telling the truth to other people.”

NAVE:
BOSL had so many events in 2010. The Mr. and Miss Virtual World pageants, many charity events, the magazine published every month on time…………… With so many projects last year what’s the thing you’re proudest of accomplishing in 2010?

FROLIC:
That’s an easy one. The new Patch Thibaud Auditorium. I am so proud of it.

NAVE:
Would you care to share any of BOSL’s future plans with me?

FROLIC:

Expect a retail shop by Frolic Mills.

NAVE:
Wooo hoooo there’s a scoop…………… that will be fun I’m sure. But what is the most fun thing (not who, I said what btw) you “regularly” do in SL?

FROLIC:
Nave, Nave, Navey, not who? H’mmm, h’mmmmmm, h’ mmmmmmm I think I’ll have to pass on this question …

NAVE:
Ughhhhhh……………

Glancing at the clock I realize that the time has flown so I rush to get a couple other questions in before we wrap this up. Do you have any tips for people in SL’s modeling and fashion industry?

FROLIC:
Rise above the others, it’s the only way you will ever be noticed. And when you do, then lower your head; it’s the only way you will stay up there!

NAVE:
I’ll throw one at you that I get asked frequently about my work at Tres Beau with Kimmera. If someone wants to work at BOSL what’s the best way to apply?

FROLIC:
Stalking me has worked sometimes. A less painful way for all would be to contact the right person for the job the person is applying. For example: Kay Fairey for Boulevard Agency, Umberto Giano for the magazine, Persia Bravin for the radio, etc.

NAVE:
What annoys you the most about being so popular and well-known?

FROLIC:
That I am NOT that well-known NOR that popular.

NAVE:
Well, you seem to collect some enemies too. Why is that? Are they just jealous of your many successes?

FROLIC:
I doubt it, I just think I am an ass! I am working hard on this though… my New Year’s resolution is to rise above being an ass and become a spine or a belly button.

On a more serious note, I don’t ever count my enemies; I do, however, think that the only thing that will be important once this grid is long gone will be the friends that we made. I am very blessed to have many friends.

NAVE:
Okay, we need to wrap this up. I know you’re late for another appointment. Soooooooo last, but not least, you and the staff at Miss Virtual World improved things tremendously by doing a live simulcast on Metaverse TV of the 2010 Miss Virtual World Pageant. That helped control lag, and diminish crashing, for the staff and participants a great deal. What’s in store for us this year at Miss Virtual World? Any major changes we should expect, and can Rico and I get a Press Passes to next year’s event please?

FROLIC:
I have no idea yet. But hopefully something great will happen. We’ll see about the Press Passes, maybe for Rico. I’m not so sure about you my friend……………

The Skip Staheli Art Shot

NAVE:
If you had a final, single wish for CSLTM’s audience what would it be?

FROLIC:
I wish they would read this interview and say: “Oh Frolic, you are so full of crap!”

Thank you Nave, and a big hug to all the CSLTM’s readers.

Frolic leaves, and I think to myself how misunderstood this big-hearted man is………….

I’m just,

Nave Fall

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From → Nave raving

One Comment
  1. “Oh Frolic, you are so full of crap!”

    Are you really porking Crap Mariner?????????????

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